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  1. #1
    Registered User Senior Member
    Posts
    189

    Starbucks Joining List of Companies Ticking Off their Customers

    Following Amazon jacking up the minimum order requirement for free shipping, Starbucks decided to makes its not very generous rewards program even less generous.

    Until now, you received a "star" for each order you placed, and after 12 starts earned a free item. The only negative is you got 1 star regardless of how many items you bought.

    Assuming you average $3 per order, you need to spend $36 to get a free item. Of course, then you are feee to

    The revamped program will launch in April, and will give you 2 stars for $1 spent. (So a cup of coffee at $1.89 is presumably worth only 1 point.) And you need 125 stars for a free drink.

    This means you need to spend over $62 to get a free item. Even more if they do not round up.

    Nice way to hose over your customers Starbucks.


  2. Starbucks Joining List of Companies Ticking Off their Customers
  3. #2
    Registered User Senior Member
    Posts
    240
    Sounds like a backdoor price increase.

    Dunkin Donuts coffee is better anyway.

  4. #3
    Registered User Senior Member
    Posts
    165
    I got an email about this. First, they made it more complicated. Second, they made themselves sound cheap.

  5. #4
    Registered User Senior Member
    Posts
    112
    I don't think most people will even notice the change.

  6. #5
    Registered User Semi Pro Member
    Posts
    267
    I'm taking this as an opportunity to improve myself and save money. I'll learn how to program the coffee maker so a morning pot is ready to go when I am. And cut the Sbux habit.

  7. #6
    Registered User Pro Member
    Posts
    554
    We love to complain about Starbucks, and their high prices. But the numbers show we coming back. They have a brand and pricing power.

    And as long as they don't take away my free refills, I'm okay.

  8. #7
    Registered User Senior Member
    Posts
    170
    Maybe Starbux is trying to drive up average order totals to increase top line revenue. After all, you are hooked on their stuff (caffeine is highly addictive), and you are hooked on earning rewards. So, will this mind trick work on you?

    (And, yes, I don't believe for one second any outraged coffee junkies will be giving up their morning cup of ambition.)

  9. #8
    Registered User Senior Member
    Posts
    165
    Gotta admit, I did go thru the Sbux drive thru line before getting into the office. I don't think I'll be changing my habits on this one. Same venti pike every day.

    (Okay, I might change if they improve the coffee in the office. Or break down and get a Keurig.)

  10. #9
    Registered User Junior Member
    Posts
    46
    Before you hate on Starbucks too much, remember a lot of people (including me) work there. And it is a place that is great to their employees. And I think tries to do right by their customers.

    But I agree they got this one wrong. I think people wanted points not based on order size, but for each item ordered.

    That being said, is the result really unfair?

  11. #10
    Registered User Pro Member
    Posts
    554
    I promise to still love Starbucks, Ryan.

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